A One-on-One With Linx Dating Creator Amy Andersen — Just How She Became “Silicon Valley’s Cupid”

The Short Version: whether or not they’re producing the newest release of an already-cool item or coming up with the next huge thing in tech, singles in Silicon Valley can lead fast-paced life — this means online dating often will get apply the backburner. Since 2003, Linx Dating and its Founder Amy Andersen are dealing with the needs of these busy, relationship-minded experts with a curated, individualized, and intuition-based matchmaking system.


From Google to Apple to Lyft to Github, Silicon Valley is renowned lesbain chat rooms for free their juggernaut tech organizations and revolutionary start-ups, so much so that there is actually a popular television show known as after it. Silicon Valley can be recognized for the enthusiastic, hardworking, creative, and dedicated people that work on these lenders — all of which gives really to an effective job not necessarily an effective dating existence.

“many of these people are therefore concentrated due to their careers that certain day they awaken and imagine ‘Oh my personal gosh, i must find my match. How do I start carrying out that?'” said regional matchmaker Amy Andersen. Linx Dating is the way they go-about doing that.

Created by Amy in 2003, Linx, for small, is a curated matchmaking solution for those active, high-profile unmarried professionals in Silicon Valley and also the surrounding Bay Area (and worldwide) withn’t had the opportunity to get the commitment they want. Now, the firm is called “Silicon Valley’s Matchmaker” and Amy its “Cupid.”

Amy recently informed united states about the “aha moment” that began all of it, her client-to-client vetting process, the algorithm-less, intuition-based matchmaking, and also the personal connections she creates using the people she helps.

Connecting the Gap Between solitary guys in Silicon Valley & solitary ladies in San Francisco

The motivation for Linx was available in 2000 while Amy ended up being working in exclusive customer solutions at a technology organization in San Francisco but residing Silicon Valley. Whether or not it was at work, through friends, or out, Amy generally found people who had been informed, winning, attractive, and well-rounded, nonetheless had been unmarried and didn’t know why.

Knowing both areas perfectly, Amy pinpointed the issue: there had been more offered men in Silicon Valley than San Fran plus offered ladies in San Fran than Silicon Valley. And their family, pals, and professions staying in their respective locations, making the 50-minute automobile trip to meet that special someone was not the leader in their heads, Amy demonstrated.

“That was my personal ‘aha minute’ in which I was thinking ‘let’s say I happened to be to bridge this gap and produce these options for these great ladies in san francisco bay area and they fantastic males in Silicon Valley?'” she said.

Amy next spent the second 36 months performing as much investigation as she could, making use of her business-oriented head for a much better notion of the business and interest in this particular matchmaking business. In 2003, when she had all her ducks in a row, she stop the girl task at Merrill Lynch, founded the firm, and do not looked back.

“beginning Linx has been one of the best decisions of my entire life,” she said. “Facilitating these introductions and offering as a conduit between these demographics has proven working very well during the last 12+ years that i have been doing this.”

From Application to Even the marriage, Amy can there be Every Step

Amy requires a rather practical method along with her consumers from starting to finish, getting to know everyone individually, utilizing their own certain wishes and requirements during the matchmaking, and supplying her expert advice all along the way.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, all of it starts with the grade of the clients. While various other matchmaking businesses might take whoever applies, Linx features an extensive referral-based vetting system that produces their particular customers stay ahead of the rest. Every aspiring member needs to be advised by an old or recent member, a pal or get in touch with of Amy’s, or even the want.

Amy gets lots of referrals each and every day and displays each applicant by herself. And whether or not they’re 22 or 72, Asian or Latino, solicitors or artists, Amy is seeking individuals who are smart, healthier, relationship-minded, accomplished, bold, and top interesting resides on the whole.

“providing somebody is actually excited about their own job, that is what I’m trying to find. Beyond that, I’m shopping for people who find themselves well-rounded. Be it volunteering or cooking or whatever it really is, i simply want to see that they have a colorful, interesting life,” she said. “If someone claims in my experience ‘All i really do is work’, I’m most likely not gonna want to deal with them. Not simply perform they not need balance inside their life, but if you ask me that is also indicative which they do not have time for a relationship.”

After the original evaluating, Amy sets up an one-on-one meet-and-greet, which she mentioned is the most essential element of getting litigant. That is where Amy extends to understand individual, notice their unique private tale, to see the things theyare looking for in someone (and what they’re maybe not interested in).

Above all, Amy is deciding if her organization may be the proper complement both sides. Whether some body isn’t 100percent over their unique ex or come in a challenging phase of these life, the woman instinct can tell if the time is down.

“The meet-and-greet is an important treatment for myself but way more for this possibility receive a good browse of just what Linx is focused on,” she said. “People derive the answers that they’re in search of from the meet-and-greet, that is certainly really important because anybody which falls that road in order to become a client, i wish to make sure they feel prepared to embrace this process.”

In the event the meet-and-greet goes well, they are going to keep returning for a follow-up interview with Amy before you choose the account that’s good for them and obtaining began on the matchmaking. Even though it seems like a lengthy procedure, Amy mentioned its necessary because she wants every user is pleased with Linx and vice versa.

Matchmaking that mixes the customer’s Wants & Amy’s Intuition

Besides evaluating every prospect, Amy normally really the only individual at Linx who will the matchmaking, outsourcing her concierge solutions to experts like pro wardrobe stylists, make-up writers and singers, and psychologists.

“that is a tremendously small, boutique, market matchmaking organization versus countless businesses having big employees and limbs all around the world and so on, thus Linx is ultra customized in that respect,” she said.

The woman distinctive matchmaking system brings together the granular metrics of just what person desires in a romantic date (their own preferred top, get older, income, etc. in addition to their deal-breakers) and Amy’s normal ability and instinct for knowing whenever a couple belong together.

“These days, with regards to once I build a match, about 75percent in case it is created by gut, that impulse that claims ‘Oh my personal goodness, I think I might get on to one thing right here,'” Amy stated.

Predicated on those elements, Amy will then take-over, scouring the woman database of qualified singles until she finds the perfect match each client.

On the web Pre-Introductions Get Singles worked up about Their unique Match

Once Amy has the woman ideal pairing, she’ll e-mail both folks a “baby bio” of each and every some other, giving them a picture with the other peoples character, pastimes, appearance, and getting them stoked up about how great they’d end up being collectively.

“i would like my clients on edge of their own chairs, jaws into the soil, like ‘OMG this individual seems phenomenal,'” she stated.

They’ll next get to ask Amy questions relating to their unique match and make an effort they have to opt for on their own as long as they think it really is appropriate. During this time, Amy additionally makes certain the customers don’t know each other, whether through work or personal groups or past internet dating adventures, thus all of us have on a clean slate.

“I’ve found there is certainly cross-pollination using my clients where they will have in some way have came across. I would like to abstain from a situation in which they have already met or they have glanced at each and every other peoples on the web profiles there had been grounds they decided to leave that chance,” she mentioned.

The full time from Amy’s preliminary e-mail with the pair agreeing to fulfill typically takes 72 hrs, and also at that time Amy will send them a one-page, custom bio with even more delicious details, including their own first names. Amy said she excludes last brands before the basic big date to allow them to abstain from Googling one another, engaging in unique minds, and ruining the secret.

Along with Amy being traditional, she requires the guy to phone the lady (no texting or emailing!) within 5 days to create an excellent time where the guy treats their.

Heading Beyond a Matchmaker in order to become a Liaison, Confidant, Friend & Adviser

When Amy makes a match, she does not merely send them off regarding the very first big date with a “Good luck!” She offers pre-date training that leaves the woman customers comfortable and shows all of them tips slow down their own busy resides down (at the least for example evening) She said this will be especially important in Silicon Valley, in which everybody is operating 24/7 and constantly have so many ideas running all the way through their own thoughts.

“I want you to disregard everything around you, most of the interruptions in life,” Amy stated. “i want that thoughtfully get ready for the date since these matches really count. Alot is driving in it mentally and financially, therefore I desire individuals to watch those vital details and don’t forget essential those very first thoughts tend to be.”

“Amy has actually exceeded every expectation and I also would highly recommend Linx. You will find because fulfilled a fantastic man whom I would personally n’t have came across if not. The audience is using situations sluggish and witnessing precisely what the future keeps.” — A Linx Affiliate

And since every member signs a two-year contract (that is certainly suspended at any time should they satisfy special someone), Amy turns out to be equally used as they are in this journey and is also in a position to build a commitment beyond a professional one. She also obtains wedding invites and pictures of children who have been produced from past users.

“which is mostly precisely why i actually do this — it is extremely rewarding,” she mentioned. “much beyond my personal job of being a matchmaker, I’m a liaison, confidant, buddy, and adviser.”

Final Thoughts

Thanks to Amy’s dedication, resourcefulness, and fascination with her clients, Linx is actually handling an under-served singles marketplace during the internet dating sector, and she is recently scraped the top on which she will provide the Silicon Valley region in addition to globe. We’re seriously looking towards what comes next.

“I worked very hard to construct an excellent reputation in this area, but I believe like You will find so much more unearthing accomplish to get further varied and fascinating customers which i could assist,” she mentioned.

For females who want to join Linx Dating, just click here. For males into joining, visit here. You can also follow Linx and Amy on Twitter: @linxdating.